About
Helping you buy the right AI software with confidence
Before You Buy AI exists to help businesses, marketers, creators, developers, and entrepreneurs make confident software purchasing decisions — based on independent research, hands-on testing, and transparent comparisons rather than hype or marketing claims. Our goal isn't just to review software; it's to help you avoid buying the wrong AI tool.
Independent
We don't accept payment for placement, ratings, or rankings. Recommendations reflect editorial opinion only.
Structured
Every review follows the same published methodology so shortlists are comparable across categories.
Practical
We write for buyers — operators, marketers, founders, developers — not for vendors or search algorithms.
Current
Every review is revisited on a fixed schedule so what you read reflects the current product, not an old snapshot.
The team
Before You Buy AI is led by Chris Avery with contributions from a growing network of specialist editors covering marketing, SEO, writing, video, images, coding, sales, productivity, and business AI.
Editor
Chris Avery
Founder & Editor. Researches AI software, marketing platforms, automation, and business technology to help readers make informed purchasing decisions.